Colors, Joie de Vivre, and Brazilian Spirit
The new Summer 2026 collection from Farm Rio immediately brings good vibes to your wardrobe. Vibrant colors, playful prints, and airy cuts make these pieces perfect companions for warm days. The collection feels like a visual vacation: tropical, lively, and full of energy.
The color palette is powerful yet harmoniously coordinated, ranging from rich greens, deep black, bright orange, intense blue, and vibrant red. The colors appear modern and expressive, stylishly highlighting the brand's characteristic prints.
👉 The Tropical Scarf Blouse and Shorts
The cuts are light, feminine, and flowing. Dresses move effortlessly with the body, blouses drape loosely, and jumpsuits create unique, stylish complete looks. This is precisely what makes the collection so incredibly versatile.
It's perfect for beach days and holidays, for summer city strolls, as well as for garden parties and dinners.
The Selection at Veronica Pohle
This season, we carry a wide selection of blouses, dresses, jumpsuits, shorts, and jackets.
Dresses are true highlights, from short, playful variations to longer, flowing models.
👉 Tropical Sand Mini Linen Dress
Blouses can be combined in many ways and bring color to any everyday look. Jumpsuits are particularly practical as they create a complete look with just one piece. Shorts and light jackets perfectly complement the collection, making it suitable for everyday wear and flexible.
A special advantage of the Farm Rio collection is that many garments can be wonderfully combined with each other. This creates individual looks that can be easily varied depending on the occasion.
Veronica Pohle, for example, has combined the following dress with the matching top in the same design. The top can be worn both closed and open, and can thus function as a light jacket. This is particularly practical for cooler summer evenings or if you want to cover up a bit more. At the same time, the combination gives the look a new structure and makes it even more versatile.
The Brand Farm Rio and its Inspiration
Farm Rio was founded in 1997 by Kátia Barros and Marcello Bastos in Rio de Janeiro and is now globally renowned for its distinctive aesthetic.
The brand embodies the motto "Dress in Happiness". Clothing should bring joy, evoke emotions, and convey a positive zest for life. The inspiration comes directly from Brazil. Nature, culture, colors, music, and the relaxed beach lifestyle characterize each design.
An entire creative team works on the collections, developing numerous new prints every season. These are the heart of the brand and make Farm Rio instantly recognizable. The combination of colors, patterns, and shapes ensures that each garment tells its own story.
Floral Prints as an Unmistakable Trademark
A central element of Farm Rio is its iconic floral prints. They are large, colorful, and intentionally take center stage.
The floral designs are inspired by tropical nature, exotic plants, and Brazilian landscapes. They appear lively and artistic, almost hand-painted. This is precisely what sets Farm Rio apart from other brands.
The prints are not subtle, but a clear statement. You often recognize a Farm Rio piece at first glance, and that is precisely what makes the brand so special.
Materials and Production
Farm Rio focuses on light, summery materials that perfectly match the collection's aesthetic. Viscose, cotton, and flowing fabrics are particularly often used.
Viscose ensures a soft, flowing drape and a comfortable feel. It is ideal for warm temperatures. Cotton brings naturalness and breathability.
The prints are developed by the in-house creative team and then transferred to the fabrics. Production remains closely linked to the brand's roots.
Sustainability at Farm Rio
Sustainability plays an important role at Farm Rio. The brand is B Corp certified and thus commits to social and environmental standards.
A central project is reforestation. Trees are planted for products sold and long-term environmental projects are supported.
Additionally, Farm Rio is working to increase the proportion of more responsible materials such as sustainable viscose or organic cotton.
Even as the brand continuously evolves, it clearly demonstrates the ambition to create fashion more responsibly.
What Makes Farm Rio So Special
Farm Rio is more than just fashion. It's a way of life. The brand manages to translate colors, emotions, and culture into clothing.
The combination of eye-catching prints, intense colors, feminine cuts, and positive energy makes every piece unique.
You don't just wear a dress or a blouse. You wear a piece of Brazilian zest for life.
Exclusive in Berlin at Veronica Pohle
A special highlight is that we are the only ones in Berlin who carry Farm Rio.
With us, you can not only discover the collection online but also try it on in the boutique and experience the materials firsthand at Veronica Pohle.
Through our online shop, we also ship to most EU countries.