Maximalist fashion – Why “more is more” will dominate fashion in 2025
After years of minimalism and capsule wardrobes, fashion is currently experiencing a powerful counter-movement: maximalist fashion . This trend stands for courage, color, personality, and a joy in fashion – and it's everywhere. On TikTok, at fashion weeks, in editorials, and among influencers like Caroline Vazzana. Maximalism isn't just a style, but an expression of self-confidence.
But where does this trend come from? What does it mean? What occasions is it suitable for? And how do you achieve the look without appearing overdone? Here you'll find a comprehensive guide – including example outfits and placeholders for products from your shop.
What does maximalist dressing mean?
Modern maximalism in fashion is a conscious decision for visibility and individuality . It's not about chaos, but about curated abundance.
Color, pattern, texture, accessories – but stylishly combined.
Typical elements include:
-
strong, high-contrast colors
-
Pattern mix (stripes, flowers , checks, graphic prints)
-
Layering with multiple visible layers
-
eye-catching bags , shoes and accessories
-
Jewelry in multiple layers ( necklaces , bangles , statement earrings )
-
Texture mix: silk , brocade, lace , leather, velvet , knitwear
"Maximalist Fashion means: thinking out loud, combining boldly and making your own personality visible ."
Why is maximalism so popular in fashion right now?
1. Social media loves visual abundance
Eye-catching, colorful outfits perform extremely well on TikTok, Instagram, and Pinterest. They are memorable, evoke emotions, and generate clicks.
2. Yearning for expressiveness
After working from home, jogging pants and uncertainty, many are searching for identity again – clothing becomes an emotional anchor.
3. Trend towards individuality
Minimalism appears uniform to many. Maximalism, on the other hand, emphasizes personality: no two people look alike.
4. Fashion as a fun factor
Designers and fashion houses are once again embracing playfulness, humor, and bold looks. The 2024/25 Fashion Weeks clearly demonstrate this: color is back.
Caroline Vazzana – the icon of maximalism.
One of the most well-known personalities of maximalist dressing is Caroline
Vazzana . The New York stylist, author, and content creator is considered the "Carrie Bradshaw of Gen Z"—bold, colorful, and full of personality. Her looks are a love letter to patterns, textures, and unusual accessories : floral skirts paired with striped blouses, colorful tights, oversized jewelry , and eye-catching hats are her trademarks. Vazzana shows how maximalism can work in everyday life without looking overdressed. Her style conveys lightness, joie de vivre, and creativity—and inspires women worldwide to see fashion in a more playful light and to consciously dare to be more adventurous.
Credit: Insta: @cvazzana , Forbes
Expressive dresses
Colorful, patterned, voluminous – dresses are the easiest way to get into the trend.
👉Rebecca Vallance: Antonella Dress
👉 Giovanni Nicolai: Fantasy Dress
Unusual blazers
Geometric patterns, vibrant colors, or mixed materials. Perfect for street style and events.
👉 Maison Common : Wool blazer with floral appliqué
Creative trousers
Wide, patterned, colorful. Perfect for fashion-forward individuals.
👉 Carla Ruiz: Blouse and trousers ensemble
Layering parts
The crux of maximalism: layers create depth.
Eye-catching skirts
Skirts beautifully accentuate movement, volume, and patterns. Midi and maxi skirts with floral prints , geometric patterns, or bold colors work particularly well. Styles with ruffles, pleats, embroidery, or unusual textures are also ideal for eye-catching looks.
👉 Maison Common : Mikado midi skirt beige
Statementsweater
Sweaters with bold colors, eye-catching prints, embroidery or special silhouettes (e.g. balloon sleeves, cropped shapes or oversized) can be layered perfectly.
👉Colorush : Wave Stripe Crew Sweater
Unique Tops
Tops often form the basis of a maximalist outfit: colorful, patterned or with striking details such as ruffles, appliqués or draping, whether as a base for a layered outfit or as a statement piece.
👉 Alice + Olivia : Willa Blouse
Iconic Shoes
Shoes can define an entire outfit at Maximalist Fashion. From colorful slingbacks and metallic heels to patterned boots and embellished sandals. 
👉 Fabienne Chapot: Debby Cowboy Boots
Eye-catching jackets
Jackets play a central role in maximalist dressing because they bring structure, drama, and color to any outfit. Models with unusual silhouettes, intense colors, embroidery, metallic finishes, or textured fabrics like brocade and jacquard are particularly popular.
👉 Fabienne Chapot: Bobby jacket
Extravagant accessories
Large earrings , multi-layered necklaces , bags with appliqués, colorful shoes .
👉 Frank & Lucie: Eyetem Black computer reading glasses
How do you style maximalism without looking cluttered?
Maximalism is courageous – but it follows rules:
-
Choose a main theme (e.g., color or pattern).
-
Build the rest deliberately around it.
-
Combine different textures for depth.
-
Use accessories as "highlights", not as distractions.
-
Pay attention to quality – good fabrics prevent the look from appearing chaotic.
-
Keep the silhouette and structure clear: volume at the top? Then calmer at the bottom – or vice versa.
"Maximalism means creativity, not overloading."
Maximalist dressing is a trend with heart, courage, and character . It brings fun to fashion, celebrates individuality, and makes a strong statement: style can be loud – and fashion can be fun.
Where do people wear maximalist looks?
Maximalism is surprisingly versatile – it can be loud or subtle. The look thrives on being seen. Perfect for fashion enthusiasts, events, or social media appearances.
Typical occasions: Casual city looks, Fashion Week & events, evening events or creative jobs
Conclusion
Especially now, in a time when expression and identity are becoming more important again , maximalism offers women the opportunity to make their personality visible .
Using color, patterns, texture and high-quality pieces from your product range, you can achieve the trend in an elegant, modern and unique way.